Commissioners Appoint O'Malley as Digital Media Coordinator

Commissioners Appoint Digital Media Coordinator

Lackawanna County Commissioners Matt McGloin and Bill Gaughan have named an accomplished journalist, graphic artist, and media project manager as digital media coordinator, a new position in the Office of Communications.

Kristin O’Malley, former assistant lifestyles editor of The Times-Tribune, Scranton, will help upgrade the county’s communications efforts beginning Monday, April 1, at a salary of $60,000.

In her multi-disciplinary role at The Times-Tribune, O’Malley – a graduate of the S.I. Newhouse School of Public Communications at Syracuse University -- conceptualized, created and served as chief designer and project manager for multiple special projects, including the annual Mother’s Day edition and weekly magazine-style editions including Weekend Times and Life & Times. She also created and produced marketing campaigns for the newspaper that appeared
in print, online, in social media and on digital billboards.

The commissioners, who were elected in November, created the position after learning through their transition process that the county’s digital communications operations were not up to speed with those of many other county governments, and realizing that the county was missing an opportunity to inform many residents who rely primarily on digital platforms for information. Although the position is new, it will not increase county spending because it is funded from several other positions that will not be filled.

“Kristin’s experience and skills in the creative and technical aspects of social media mesh perfectly with the county’s need to communicate with residents in the ways that they prefer in the real world,” McGloin said.

“We want to be sure that all county residents have access to information and the appropriate services and opportunities offered by the county,” Gaughan added, “from social services to parks and recreation. And we need to help educate as many people as possible on crucial matters from voting integrity to reassessment. Kristin will fill a vital role in that effort.”